Fellow blogger Jen Robinson got a sweet gig with PBSParents, talking about kids' books, reading, and her passion for same. Check out her intro and don't stop at the end.
There's a couple of questions in the comments from parents of reluctant and struggling readers (not necessarily the same thing) and Jen's reply is basically an article all by itself. In fact, she cross-posted it to her blog.
Congrats and keep up the good work, Jen!