The publisher Harlequin, best known for their romance novels, is hoping to slice themselves a piece of the YA pie (mmm, pie) with a new line aimed at teens. I would be inclined to snark, but two things stop me: one, that I read a lot of romance myself and that would just be hypocritical, and two, that the ladies from Smart Bitches, Trashy Books would hunt me down and gut me. I'm scared of the smart bitches, y'all.
While the Harlequin Teen line does seem to be focusing on the girls, they don't seem to be (as one would expect) solely teen romances. Instead, the line is going for
a spectrum of genres including fantasy, contemporary, historical, science fiction and—no surprise—romance.They're also hoping to get market info directly from the girls via a website that asks for direct input. We'll see how that works out.
They have actually done YA before, with Kimani Tru, a not-totally-romance offshoot of their African-American romance line. Kimani Tru hasn't set the world on fire, but from what I've seen of their titles, they've done an all-right job appealing to teen girls.
So what do you think? Are they going to get a nice big piece of the pie, with whipped cream on top? Or just the icky, dry pieces of crust?