Wow. Way to leave out the detail there, PW. Is Reed Business Information just really, really cheap or what? Crud, now I'm all curious.
Okay, Google to the rescue once again:
But few readers voted and sales did not noticeably increase for winning books. The ceremonies, televised on NBC stations, were widely criticized as too long and poorly planned.
from The Canadian Press.
Thanks to Bookshelves of Doom for the first link.